Expanding our reach in the Middle East

26/04/2016

At the opening: Danish Ambassador to the UAE, Merete Juhl, and Area Managing Director, Henning Sandager.

Grundfos opens a new showroom in Dubai’s Jebel Ali Freezone. The initiative lets partners, customers and other visitors get deeper acquainted with our company and innovative products.

Partners, customers and other visitors to Grundfos Gulf Distribution, Dubai, now get an opportunity to have an even closer look at our company, what we do and how we do it. A new showroom, named Studio Miyah, the Arabic word for water, helps convey the Grundfos brand values.

The showroom opened its doors on 25 April under attendance of among others, Her Excellency Merete Juhl, Danish Ambassador to the UAE, and a number of key partners, stakeholders and medias.

Studio Miyah resembles a laboratory, and showcases pump solutions as well as the environment in which they operate. Visitors are taken on an interactive journey through seven different islands, displaying HVAC, water supply, wastewater, fire, boosting, DBS and dosing and disinfection. Movies and other storytelling explain where and how the solutions are used in daily life. A common denominator for the displayed products and solutions are their innovative and sustainable attributes.

“We contribute to global sustainability by pioneering technologies that improve the quality of life for people and demonstrate the care we extend to the planet. Through the ‘Miyah’ Studio, we are excited to share how we do this with our customers and visitors. We take visitors on a journey to discover water, educate them on pump solutions and smart control systems and inspire them to start conversations on what they have seen and experienced,” says Area Managing Director of Grundfos Middle East and Turkey, Henning Sandager.





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