Grundfos appoints Ulrik Gernow new Chief Marketing Officer

03/05/2019

Ulrik Gernow

New Group Management team and focused business areas to support the new 2025 strategy of Grundfos

The Grundfos Group appoints Ulrik Gernow Chief Marketing Officer (CMO) in a new position where he will lead the global activities to further strengthen strong customer and market focus. The new CMO will lead the global Grundfos segment organization, as well as strategic development and innovation, the global marketing, branding and corporate communication areas.

Besides appointing Ulrik Gernow new CMO the search for a Chief Technology Officer has been initiated in order to enable the new strategy and strengthen and accelerate our Technology Development even further. The purpose is to create Group Management areas and leadership roles that are focused on our strategic priorities within Marketing, Branding and Innovation and Technology Development.

Ulrik Gernow joins from the LEGO Group where he for the past almost 25 years has held several executive positions, lastly as Chief Business Transformation Officer. He will be joining on June 1 and will become a member of Grundfos Group Management and as such report directly to CEO Mads Nipper.

“Strong customer focused innovation, world class marketing and branding, and great leadership, is the combination that Ulrik will bring to Grundfos. With his proven track record, I feel convinced that Ulrik can make great contributions to Grundfos and our 2025 strategy as we accelerate our efforts to pioneer the solutions to the world´s water and climate challenges,” says Mads Nipper, CEO and Group President.

“It’s an honour and a privilege to join Grundfos, a globally leading company which vision for the future I fully share. Grundfos is a global product and technology leader and an absolute frontrunner in creating positive impact for people and planet through the way business is conducted, and I look forward to become a part of the future journey,” says Ulrik Gernow.

Ernst Lutz, Executive Vice President and Head of Business Development has decided to relocate back to Switzerland to honour his family commitments. He therefore elected to leave Grundfos by the end of May.

“Ernst has played an instrumental role supporting the transformation of Grundfos over the last years and he has been as a valued member of the Group Management team. I would like to thank him for his great contributions over the past years, his integrity, and his outstanding teamwork,” says Mads Nipper.

The new Grundfos Group Management team will from this summer consist of Lone Tvis (CHRO), Poul Due Jensen (CSO), Mikael Geday (CFO), Stéphane Simonetta (COO), Ulrik Gernow (CMO), Vacant (CTO) and Mads Nipper (CEO).