The events, one in Erbil, involving dealers from both Erbil and Duhok, and a second in Sulaymaniyah, were attended by around 50 of the area’s top pump dealers and distributors, and were held to launch the latest Grundfos SQ submersible pump in this area of Iraqi Kurdistan.
The events took the form of technical seminars, during which the Grundfos team used a specially designed practical demonstration unit to highlight key features, such as dry run protection, the unit’s ability to operate over a wide voltage range, built-in overload and over-voltage protection and soft start capability.
The demonstration unit had a huge impact on the dealers, who were amazed that such a small pump, which is so easy to install and operate, could pack-in such a wealth of high technology.
Dealers were also able to see at first-hand how the multistage centrifugal pump could be installed and operated simply in a small borehole – providing a cost-effective and reliable solution for Iraq’s ground water extraction.
They left convinced that the pump would revolutionise the market– and solve the problems posed by unstable power supplies throughout Iraq.
Grundfos is now planning to follow-up the events with more activities to promote the new SQ to a much wider audience and plans to hold further dealer events again in the future.