The Cape Town Challenge


Grundfos joins Cape Town in '50 liters or less'.

As an act of awareness and sympathy, Grundfos marks World Water Day 2018 by challenging its employees to live for less than 50 liters of water per day, just as the citizens of Cape Town are currently doing.

The 6B water restriction allows for no more than 50 liters of water consumption per day and comes with guidelines on how to achieve this. Grundfos has taken these exact guidelines from Cape Town and made them readily available for use within the company.

The guidelines for instance suggest short stop-start showers, minimizing water usage when cleaning the house, using only full laundry loads and uses catchy phrases such as: "If it's yellow, let it mellow" to encourage less unnecessary flushing of toilets.

To get your own print of the full Cape Town Challenge, download here.

cape town challenge.001
Cape Town Challenge Participating Grundfos Companies

Around the world

Grundfos colleagues from all over the world, including USA, Great Britain, Denmark, Germany and Spain will be taking part in the Cape Town challenge. They will be limiting their daily water usage to 50 litres, to see if they can live up to the necessary "Level 6B water restriction" that has been imposed in Cape Town.

These colleagues will make an effort to simulate living a day in the life of Cape Town residents and try to understand the daily difficulities that these residents face.


Besides that, we've also heard from our fellow Grundfos Cape Town colleagues about how they go about their daily lives and the useful water saving tips that they have. 

Not only will this give us a better insight to the Cape Town crisis, colleagues all over the world can share their various water saving tips.

Brushing teeth and reusing laundry water

Saving water in the shower and toilet flushes              

Reusing bath and dishwashing water

Saving water in dish washes and basin showers

Harvesting Rainwater                                         


Here are some ways that our colleagues in Cape Town save water in their households. Let's learn from them! 

Canteen Grundfos Germany

Raising awareness in the staff canteen

Everyday, hundreds of staff visit and eat at the staff canteen in Grundfos Germany. Hence, our colleagues decided to use the canteen, the most visited location in the company, as an avenue to spread awareness about water usage.

They decorated it with several educational posters about different topics related to water consumption. To draw greater relation to daily life and teach colleagues about water consumption during cooking, they highlighted the daily canteen menu with added information about the water needed to produce that meal. Useful pamphlets were also placed on each table, so that colleagues would be able to read it while enjoying their meals.


Celebrating Earth Month

For the second year in a row, Grundfos Hungary (GMH) organised their annual Earth Month, which takes place in the month between World Water Day (22 March) and Earth Day (22 April). Each individual week has a different theme and objective that runs company wide.

This year, the chosen five themes were: raising environmental awareness, waste management, volunteering, raising donations and building a sustainable lifestyle. During the first week alone, our employees visited local kindergartens to educate children about water and demonstrate how tap aerators (a water saving device that is screwed to the faucet head) conserve water, by better shaping the water stream and preventing splashing. They also had other fun activities to show the children the beauty of nature, such as making their own grass heads.

Earth Month Grundfos Hungary
Water clean up redirect


Click to find out more about our colleagues' efforts to clean up water environments around the world. 


Average Water Usage
How we use water

How much water do we use?

Today, in the majority of countries, people use an average of more than 100 liters per day. Some use less, but some also use significantly more. This amount sometimes goes up to as much as 300-400 liters per day.

This may seem unbelievable but because water conservation has not been part of the agenda in many countries, water saving solutions have not been implemented to a large enough scale to reduce this use. 

This is how we use water

The typical household in USA has its usage divided into the categories as you can see on the image to the left. 

Implementing solutions that use less water when washing clothes, showering, or going to the bathroom can save a significant amount of water every year. This also helps to cut back on the use of electrical appliances.

What will I save?

Depending on where you live, you will need to cut your daily water usage by 50-70%, in order to complete the Cape Town challenge. 

Not only will you save time from shorter showers, fewer laundry sessions and dish washes, you will also save a significant amount of money from implementing this behaviour. It is estimated that an average Danish family will save as much as €700 a year. Depending on the water cost in your country, the savings could be even higher. It is furthermore projected that water prices will rise in the near future, increasing the incentive to start saving today.

Calculate your daily use

To make it easier to keep track of your daily use, you can use the calculator in the below button. Although not as acurate as looking at your own water meter, using the calculator will provide you with a good indicator of your overall usage.

Ready for more?

If you're ready, you can begin to immerse yourself in what as known as 'water footprint.' Almost everything that you come into contact with everyday requires a certain amount of water to produce or manufacture: Food, clothes, electronic devices etc. You can find several sources of information about this topic online.

Being knowledgable about these issues is the first step to a more sustainable water usage and having the ambition to pursue it. 

Water footprint