Grundfos powers up with new Head of Digital Transformation

The 44-year-old Swede will join Grundfos as new Group Vice President and Head of Digital Transformation. He comes from a position as VP, Internet of Things, at the Telenor Group. Prior to that he was CEO at WaterVision AB.

Fredrik Östbye holds a Master of Science in Electrical Engineering from Chalmers University, Sweden.

“I’m extremely happy that a renowned digital entrepreneur and expert like Fredrik joins Grundfos. Not only is he a deep expert in his field, but he’s also passionate about making a difference on the global water and energy sustainability agenda. I’m convinced that Fredrik will help accelerate and orchestrate our digitalization journey for the greater good of Grundfos,” says Mads Nipper, CEO and Group President at Grundfos.

In his new position, Fredrik Östbye will collaborate closely with Grundfos Group Management and the business’s digital taskforce to further build digitalization as a lever for reaching the company’s strategic goals. This includes digital capability building across functions, identifying and establishing relevant partnerships with other companies, as well as driving and supporting selected digital projects. Fredrik Östbye will report directly to Mads Nipper.

“Digitalization is changing the game for most industries right now, enabling new opportunities previously not possible, but also disrupting the normal. As digital expert with passion for sustainability I'm excited to take on the role to orchestrate the digital transformation of Grundfos, with a clear mission to capture these opportunities," says Fredrik Östbye.

He will join Grundfos on 1 May, and will have his base at Grundfos headquarters in Bjerringbro.