New competence centre to increase market shares

Soon, full-page job advertisements in Danish and Swedish media will make it clear that the world’s leading pump group is looking for competent key employees for this new venture. The competence centre will be placed near Copenhagen and from there it will support the Group’s more than 50 sales companies. Initially, the initiative will target a number of Central European markets and subsequently, focus will be on large markets in Asia and America. Executive Vice President Søren Ø. Sørensen explains:
”This initiative takes the customer as its starting point and is intended to ensure strong integration across the organisation and an even closer dialogue among the sales, development and manufacturing functions. Our ambition is, relatively quickly, to gain a prominent position within wastewater and water supply and to achieve a market share of at least 10 per cent. We have the potential to grow even bigger and stronger within this area as compared with today”, he says.

From pumps to service
Worldwide, ”Water Utility” offers a large potential market worth more than 10 billion euro, and the need for high-tech solutions is growing significantly with the increasing scarcity of clean drinking water.
”We already have the required technologies, but our focus on this area may have been insufficient. We are making up for that now. As a result we will offer our customers new know-how, technical assistance and project implementation to a much greater extent. We must improve as regards selling the whole package – pumps, pipes, advisory services, dimensioning and service”, says Søren Ø. Sørensen.