Three major cities in Saudi Arabia - Jeddah, Riyadh and Dammam witnessed the official launch of the new Grundfos CRXL range on 19th, 20th and 21st of Nov respectively. Approximately 300 key participants took part in the series of events, including Ministry of Environment, Water & Agriculture, National Water Company (NWC), Riyadh Development Authority(ADA) , Saudi Electricity Company (SEC) King Faisal Specialist and Research Centre and Major of Contractors and Consultants in Saudi Arabia. The launch aims to acquaint customers in this significant market segment with the first extra-large industrial pumps from Grundfos and the world’s biggest vertical, multi-stage inline pump family.
Commenting on the launch, Abdulaziz Daghestani, Deputy General Manager, Grundfos Saudi Arabia said, “Saudi Arabia is one of the biggest and most promising
markets. The launch events across the Kingdom are designed to acquaint customers with the new generation of optimized designs for world-class energy efficiency, which further reinforce Grundfos position as a trendsetter in the Pump industry.”
“Based on extensive research, development and testing, the CR XL pumps are engineered using state-of-the-art production methods – ‘Moving the Limits’ towards new efficiency heights,” Abdulaziz Daghestani added.
Participants were given the opportunity to explore the XLCR in the Virtual Reality booth, where the CRVR App gave them a virtual tour into the new range of CRXL pumps. Apart from the insight into the technical details like test certificates and performance curves, the VR goggles engaged the senses of users to experience the new limits of high head from the top of Empire State Building, large capacity by viewing an entire township from a helicopter window and the new limits of power from inside a rally car. The interactive experience of VR was an interesting way of utilizing latest technology to explore the features of the new range of CRXL Pumps which itself is a product of innovative technology from Grundfos.