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The world is running out of water
INTO DUST is a film about the global water crisis. It focuses on Perween Rahman, who fought for justice and sacrificed everything for our water. Take a step INTO DUST and discover Perween’s story.
INTO DUST tells a story that needs to be told
INTO DUST focuses on the global water crisis. The film, which is based on a true story, is brought to you by the Grundfos Foundation in association with Academy Award-winning director Orlando von Einsiedel. It’s the story of an inspirational heroine who sacrificed everything for our water, but it also focuses on water challenges in Pakistan and around the globe. As a leading water solutions provider, we see it as our obligation to contribute to overcoming these challenges.
Grundfos develops intelligent solutions and celebrates those who take action #FOROURWATER.
Behind the scenes of
INTO DUST
The Grundfos Foundation is the proud sponsor of INTO DUST. Go behind the scenes in Karachi, Pakistan, and see how the film came together.
Explore the global water crisis
Want to learn more about the global water challenges? Head to intodustmovie.com to discover the severity of these challenges, and find out just who Perween Rahman was and why she leaves such a huge legacy.
Take a step INTO DUST
Step into the city of Karachi and see how water scarcity can affect a city and a community with these unique point-of-view shots.
Perween Rahman stood up #ForOurWater
INTO DUST celebrates the story of Perween Rahman, an inspiring woman who stood up and sacrificed everything for our water. She took it upon herself to end water corruption in her community and bring water back to the people. Tragically, her fight got her killed. But her legacy lives on and continues to provide her community with clean water. It’s a story that needs to be told.
Helping Pakistan’s poorest
Perween Rahman worked for the NGO Orangi Pilot Project, where she fought to bring clean and safe water to her people. The Grundfos Foundation is proud to fund the extension of sanitation and water models in cities across Pakistan.
Celebrating those who fight #ForOurWater
More than ever, people are coming together to take a stand for our water. To overcome the world’s water challenges, people are implementing intelligent solutions, achieving great results and inspiring the world with their stories. Together, we can make a difference.
Overcoming water challenges together
Our modern way of living places a higher demand on the global water supply. But if we all take action for our water, we can overcome water challenges together. Both globally and locally.
Solutions for cities
The world’s cities are rapidly expanding, placing severe pressure on our water supply. But solutions are available to keep our cities’ water flowing efficiently. Be inspired by those who take action for our cities.
Solutions for industries
80% of all industrial wastewater returns to the environment untreated. Intelligent wastewater treatment solutions are available, helping all kinds of industries to conduct proper wastewater treatment and even reuse water for multiple purposes.
Solutions for buildings
Increasing urbanisation is a major contributor to the world’s growing energy consumption. But inside most commercial buildings lie huge energy savings. Explore our intelligent energy-optimising solutions and join us in celebrating those who fight climate change.
Water challenges are both
global and local
While INTO DUST focuses on water challenges in Karachi, it acts as a lens to look at water scarcity around the globe.
Check out the map to see which major cities are expected to experience high levels of water stress by 2030 unless we take action.
See all sources here >
Want to learn more?
Find out more about Grundfos’ approach to sustainabilityand take a deep dive into the Grundfos Foundation.
Overcoming water challenges
Be inspired by people's actions and discover how we can make a difference together.
Sustainable ambitions
Sustainability is a mindset at Grundfos.
Read all about our ambitions within sustainability here.
The Grundfos Foundation
Discover the Grundfos Foundation and the philanthropic activities we support.