How to sell Grundfos circulator pumps

You’re the expert installer and already know why to choose an ALPHA pump for domestic jobs and a MAGNA for larger buildings. But when you need to sell the benefits to your customer, we’ve made it easy with our quick pump guides. 


The new ALPHA3 is the next generation in domestic circulators. Find out what this means for customers, from unbeatable energy to exceptional room comfort.


The new ALPHA2 makes flow-based hydronic balancing quick and easy. See how this will benefit homeowners with greater energy savings and efficiency. 


The new ALPHA1 Lis the answer for almost every replacement job. Find out how this adds customer value in price, performance and reliability. 


ALPHA1 is the affordable answer to a cost-efficient yet high-performing circulator. Find out more about how to energy optimise with easy installation and multiple operation modes.


The new MAGNA3 is the full package when it comes to heating and cooling. See what this means for your customers, from long life to less pipe-work.


The MAGNA1 is the perfect choice in replacement situations in bigger buildings. Find out more about our replace-and-go circulator with easy integration.

Check out all Grundfos circulator pumps

Grundfos circulator pumps are designed for best-in-class efficiency with low maintenance. Compared to conventional circulators, they cut energy consumption by up to 80 %, while delivering noise-free performance. Here you can find the right circulator pump for your heating, cooling and hot water recirculation needs.