Across the Middle East and beyond, many buildings are still operating below optimal efficiency — leading to higher energy costs, unplanned downtime, and reduced asset performance.
In this interview, Toufic Farah explains how aftermarket strategies — from energy optimisation and retrofit programmes to digital monitoring and service agreements — are helping building owners reduce costs, extend asset lifetime, and improve operational performance.
Listen to the interview:
What you’ll hear in this episode:
- Why many existing buildings are running inefficient pump systems — and what that means for cost and performance
- How aftermarket solutions create value across the entire building lifecycle — not just at installation
- The role of energy optimisation and retrofit programmes in reducing operational costs
- How digital solutions and condition monitoring help detect issues early and prevent downtime
- Why customers are increasingly adopting connected, cloud-based building management tools
- New business models like buy-back and leasing — and how they make upgrades more accessible
- How local service hubs, spare parts availability, and faster response times improve customer outcomes
Grundfos aftermarket offerings like energy optimization, retrofit programs, service agreements and digital solutions will offer our customers a platform that will reduce their energy costs and improve the asset lifetime.”
Meet our expert:
Toufic Farah:
Regional Aftermarket Director
Grundfos Commercial Building Services - IMEA
Toufic Elias Farah is Regional Director for Aftermarket across the Middle East, Africa, and India. Toufic brings strong technical and commercial expertise in pump systems and HVAC applications. He focuses on driving growth through aftermarket solutions, energy optimization, and digital innovation.