Grundfos dealers make the gold standard

A sparkling night at Dubai Creek Golf and Yacht Club, on 7th December, saw more that 100 of the UAE’s top tier dealer personnel panning for gold as Grundfos Gulf and M.A.H.Y Khoory got together to celebrate another successful year, topped off by great results in their recent domestic pump promotion.

For the dealers, who helped to achieve an amazing 50% uplift in domestic pump sales during the two-month promotion, the highlight of the event was a raffle draw, with gold and other prizes.

With 5 top prizes of 50 grams of Gold and 10 runner-up prizes of 20 grams of Gold, as well as ten 55” Samsung TV’s, the guests, who represented dealers from across the UAE, had a real glint in their eye when it came to the draw, which was the final stage of a multi-facetted promotion designed to boost sales of Grundfos’ market- eading domestic pump range.

As well as stockists, plumbers, homeowners and other end-users were also incentivized via a separate prize-fueled scratch card promotion every time they purchased one of five of the most popular Grundfos domestic pumps and boosters, including the PM1 constant pressure pump, the CM5 booster, Unilift CC submersible or SB submersible booster.

The promotion proved to be a great success, with domestic pump sales by participating dealers up by around one half throughout the October and November promotion period, helping Grundfos towards yet another record year in the Middle East.

For the dealers attending the event, however, it was not just a celebration of their achievements, or short odds in the prize stakes, that made the evening special, but the opportunity to network with their peers and members of the Grundfos and M.A.H.Y Khoory sales and technical teams whilst enjoying spectacular views across the Dubai Skyline.