Sustainability and digitalisation dominate Gulf convention

Grundfos Gulf joined top management from partners and distributors in the Gulf, Levant, Pakistan and Afghanistan to discuss innovative and environmentally friendly solutions.

The business agenda was centered on sustainability, our customers, and strategic actions taken to further improve pre-sales support all the way to order fulfillment & delivery.

Alongside, 3 customers also had a chance to present case studies highlighting exceptional performances & new strategic initiatives that have yielded new business for both the partner & Grundfos. At the centre of it all was Digitalisation, what our journey looks like, capabilities of our digital tools such as MyGrundfos, and lastly a hands-on VR experience for the customers to immerse themselves in the virtual Grundfos factory.

The convention also saw the launch of the new and improved Jet Pump and the new line of twin boosters – Scala2 Twin booster, PM Twin booster, and CMBE Twin booster. With live demo and boosters on display. 

Exceptional performances and key milestones were also celebrated, including the highest unit sales of Scala2 in 2018 by M.A.H.Y Khoory and 50 years partnership with Bahaj Yemen for Pumps and 30 years partnership with A.A.O. Fakhroo & Sons Trade Co.