Grundfos Singapore


Name: Eric

Surname: Lai

Year of Birth: 1973

Educational Background: Bachelor of Technology in Chemical Engineering; Graduate diploma in Marketing Management from National University of Singapore and Singapore Institute of Management

Current Position at Grundfos: Country Director, Grundfos Singapore
Senior Regional Sales Director for Industry APAC

Before joining Grundfos he worked in various sales and business development positions for 9 years. In latest 16 years with Grundfos, he has held several positions in APAC for product sales, APAC Industry Segment and Global Machine Industry director. In 2020, he was relocated to China to lead the Industry business as Business Managing Director. 

He starts 2021 back in Singapore to lead the Industry business for APAC.






Name: Eugene

Surname: Lum

Year of Birth: 1985

Educational Background: Bachelor of Accountancy (Honours), NTU

Current Position at Grundfos: Director, Grundfos Singapore
Manager, Finance Controlling, APAC - South

Total 12 years of finance experience, with a starting career in Big 4 Deloitte in 2009. From 2015 - 2017, worked in 2 companies, one in chemical / water treatment industry, another in the agriculture and dairy business.

Specifically to Grundfos, I worked here from 2012 - 2015 and subsequently from 2017 to current, within different regional finance roles. Charterd Accountant (Singapore) from 2016






Name: Chee Meng

Surname: Tan

Year of Birth: 1970

Educational Background:  Diploma in Electrical Engineering from Singapore Polytechnic and Diploma in Management Studies from Singapore Institute of Management

Current Position at Grundfos: Area Sales Director

Joined Grundfos Singapore in 1995 taking on various role from CBS Application Engineer to Sales and Sales Development until 2003. In 2003, moved to APREG Regional HQ and step into the role of Regional Product Management and in 2005 as the Regional Business Director for Industry before moving to China in 2008 as the General Manager for Grundfos Alldos. Came back to Asia Pacific regional HQ as the Water Utility Business Director in 2011 with the focus on growing our Utility business. Take on the current role as the Area Sales Director for Southeast Asia from Nov 2020.



Name: Chris

Surname: Wong

Year of Birth: 1977

Educational Background: Bachelor of Science (Information System and Computer Science), National Unversity of Singapore

Current Position at Grundfos: Head of APAC 1Office

My Grundfos journey started in 2004 as an IS consultant in Sales and Distribution. During this period, I worked with many of our colleagues here to implement the SAP and CRM system and also OTC processes. After 8 years of consulting life, I decided to pursue my career within the company in commercial excellence, where we worked a lot on gaining customer insights and towards their centricity. It is also during this period where I was actively involved in setting up 1Offices across APAC with the ambition to deliver industry best customer service to our customers.


Name: Adam    

Surname: Wong

Year of Birth: 1970

Educational Background: Diploma In Electrical Engineering- Ngee Ann Polytechnic, Diploma in Management Studies- Singapore Instititute of Management, Bachelor of Science in Management- University of London

Current Position at Grundfos: Senior Area Sales Manager, IND - North Asean

With Grundfos in 2001 as Regional Product Manager, and later has been in the role of Regional Business Manager-APREG from 2004 to 2010. Joined Xylem in 2010 as Regional Marketing Manager and became Commercial GM for Singapore, Japan, Indonesia and Myanmar before he left in 2019




Name: Yong Seng

Surname: Goh

Year of Birth: 1974

Educational Background: Bsc Sales Mgmt (Hon) with National University of Ireland

Current Position at Grundfos: Senior Area Sales Manager, IND - South Asean

Located in Singapore, 20 years of experience in pump industry. Started in the CBS segment as a Project Engineer in GSI and taken up the role of BD in APREG supporting sales companies in growing sales in Industry. In 2015 appointed GSI Sales Manager in charge of the industry sales team and to achieve yearly budget including planning for mid and long term sales development.


Name: Oscar

Surname: Moreno

Year of Birth: 1982

Educational Background: Holds a Masters in Business Administration (2011) and BSc in Mechanical and Electrical Engineering (2005), ITESM, Mexico City

Current Position at Grundfos: Plant Manager

Before joining Grundfos, Oscar worked for Bosch where over a period of 12 years he held several engineering and leadership positions in R&D and Manufacturing Operations within the Automotive Division. 


Name: Jaslyn

Surname: Ong

Year of Birth: 1980

Educational Background: BSc in Management and Marketing ; Higher Diploma in Computing; Diploma in Electrical Engineering

Current Position at Grundfos: Senior Sales Development Manager

Started working career in Grundfos from 2001 to 2006 as a Business Development exceutive, from 2006 to 2009 took on IT roles in Standard Chartered Bank, OrangeTee and Future Electronics, From 2009 to 2015 back to Grundfos as Business Development Manager in Singapore, From 2015 to 2019 with Xylem heading Business Development team and from 2019 to 2020 back to Grundfos as Regional Product Manager for APREG.