Grundfos Singapore


Name: Eric

Surname: Lai

Year of Birth: 1973

Educational Background: Bachelor of Technology in Chemical Engineering; Graduate diploma in Marketing Management from National University of Singapore and Singapore Institute of Management

Current Position at Grundfos: Country Director, Grundfos Singapore
Senior Regional Sales Director for Industry APAC

Before joining Grundfos he worked in various sales and business development positions for 9 years. In latest 16 years with Grundfos, he has held several positions in APAC for product sales, APAC Industry Segment and Global Machine Industry director. In 2020, he was relocated to China to lead the Industry business as Business Managing Director. 

He starts 2021 back in Singapore to lead the Industry business for APAC.






Name: Chee Meng

Surname: Tan

Year of Birth: 1970

Educational Background:  Diploma in Electrical Engineering from Singapore Polytechnic and Diploma in Management Studies from Singapore Institute of Management

Current Position at Grundfos: Area Sales Director

Joined Grundfos Singapore in 1995 taking on various role from CBS Application Engineer to Sales and Sales Development until 2003. In 2003, moved to APREG Regional HQ and step into the role of Regional Product Management and in 2005 as the Regional Business Director for Industry before moving to China in 2008 as the General Manager for Grundfos Alldos. Came back to Asia Pacific regional HQ as the Water Utility Business Director in 2011 with the focus on growing our Utility business. Take on the current role as the Area Sales Director for Southeast Asia from Nov 2020.



Name: Chris

Surname: Wong

Year of Birth: 1977

Educational Background: Bachelor of Science (Information System and Computer Science), National Unversity of Singapore

Current Position at Grundfos: Head of APAC 1Office

My Grundfos journey started in 2004 as an IS consultant in Sales and Distribution. During this period, I worked with many of our colleagues here to implement the SAP and CRM system and also OTC processes. After 8 years of consulting life, I decided to pursue my career within the company in commercial excellence, where we worked a lot on gaining customer insights and towards their centricity. It is also during this period where I was actively involved in setting up 1Offices across APAC with the ambition to deliver industry best customer service to our customers.


Name: Yong Seng

Surname: Goh

Year of Birth: 1974

Educational Background: Bsc Sales Mgmt (Hon) with National University of Ireland

Current Position at Grundfos: Senior Area Sales Manager, IND - South Asean

Located in Singapore, 20 years of experience in pump industry. Started in the CBS segment as a Project Engineer in GSI and taken up the role of BD in APREG supporting sales companies in growing sales in Industry. In 2015 appointed GSI Sales Manager in charge of the industry sales team and to achieve yearly budget including planning for mid and long term sales development.


Name: Oscar

Surname: Moreno

Year of Birth: 1982

Educational Background: Holds a Masters in Business Administration (2011) and BSc in Mechanical and Electrical Engineering (2005), ITESM, Mexico City

Current Position at Grundfos: Plant Manager

Before joining Grundfos, Oscar worked for Bosch where over a period of 12 years he held several engineering and leadership positions in R&D and Manufacturing Operations within the Automotive Division. 


Name: Vivian   

Surname: Tan

Year of Birth: 1972

Educational Background: Bachelor of Administration with Southern Cross University

Current Position at Grundfos:  Supply Chain Manager for Industry APAC

Before joining Grundfos, Vivian has worked in various supply chain positions for 12 years. Joined Grundfos in 2011 to manage the spare part DC and moved on to APAC Regional Fulfillment in 2017. Took on the role as Supply Chain Manager in 2018 with responsibility for both spare part and finished goods DC and is currently the Supply Chain Manager for Industry APAC. 


Name: Cher

Surname: Ng

Year of Birth: 1984

Educational Background: Master of Business Administration from Heriot-Watt University, Bachelor of Business Administration from Universiti Tunku Abdul Rahman

Current Position at Grundfos: Country HR, Singapore

Before joining Grundfos, Cher has over a decade of HR experience in HR Generalist and Specialist roles focusing on HR project management and compensation & benefits across different industries. She joined Grundfos in 2021.


Name: Sam

Surname: Soo

Year of Birth: 1974

Educational Background: Bachelor of Science in Business Management (Hons) with National University of Ireland

Current Position at Grundfos: Senior Area Sales Manager, IND – South Asia

With Grundfos for 21 years. Started off in 2001 as a sales executive in the CBS segment. Held several position over the years including CBS business development manager, Industry segment manager, export manager and in 2018 as a CBS sales manager. In 2021, appointed as Sales Manager for Industry South ASEAN handling Channel Partner. Take on the current role as the Senior Area Sales Manager for South Asia from July 2022.


Name: Phil

Surname: Yuan

Year of Birth: 1983

Educational Background: Bachelor of Commerce, Macquarie University, Australia, ACCA membership

Current Position at Grundfos: Manager, Finance Controlling APAC – CN&TW&SG&MY

Located in Shanghai, China. Before joining in Grundfos in 2019, he held various finance related roles in different enterprises and industries. Phil is currently managing finance controlling team in several countries including China, Singapore and Malaysia.  


Name: Andy

Surname: Kang

Year of Birth: 1974

Educational Background: Bachelor of Science in Engineering Management (Hons)  University of Coventry , Advance Diploma in Engineering Management 

Current Position at Grundfos: Head of Service Delivery Singapore, Sri Lanka, Cambodia and Myanmar 

Andy had 17 years of experience in the Engineering Services and 10 years in the People Leader Management. Before joining Grundfos, Andy was in the vertical transport industry (Schindler Lifts Singapore) for 5 years, responsible in managing Operation and Key Account customers. Prior to joining Schindler Lifts, Andy had worked at Edwards Technologies Singapore Pte Ltd, former BOC (British Oxygen Company) for 9 years. Andy was responsible in managing service support team for the semiconductor products like process pumps and gas scrubbing system, supporting key wafer fabricator like UMC Singapore and Taiwan, Micron and Global Foundries, and some fabs in South East Asia countries regions.