Record customer loyalty helps Grundfos to best-ever results

Record high levels of customer loyalty have helped make Grundfos 2017 results the best ever in the company’s 72-year history, with record sales and profitability meaning it is now better placed than ever to tackle  growing sustainability challenges in key areas like water and climate.

Reporting annual sales growth of more than double the market norm and profitability now approaching the company’s 2020 target of 10% return on sales, Grundfos’ Group President, Mads Nipper, underlined how the company’s customer-centric approach and heavy investment in high quality customer service and innovative  digital solutions was now having a major impact on both sales and customer loyalty, which is now at a world-class level.

The results reflect a further year of initiatives designed to strengthen competitiveness, with new products and solutions and robust investment in its global service business.  

“By collaborating closely with all stakeholders to understand how to best add value, we have strengthened our ability to offer innovative and high-quality services”, said  Mads Nipper. “But we are also extremely aware that we must continue to work hard to maintain and earn the loyalty of our customers.”  

The company’s ambition is to provide customers with the best digital experience on  the market and, during the year, has continued to develop a broad range of digital tools and solutions, including groundbreaking new iSOLUTIONS -a range of highly  efficient intelligent pump systems capable of reacting automatically to changes in the system parameters.   

With its clear focus on sustainability, Grundfos has  also become a role model for companies globally and is now making a genuine difference in key areas like water, energy and climate, which are crucial to  future of sustainable development, not just in the Middle East, but across the world.

Grundfos' best-ever year was boosted by the performance of its Middle East companies, where ongoing investment and expansion of the product base not only signals the Group’s commitment to the important and growing market but is now having a significant effect on sales growth.