Every single day, our purpose and values guide us on how to act and behave

Water has always been the heart and soul of Grundfos. That’s why we’re driven by our purpose – to pioneer solutions to the world’s water and climate challenges and improve quality of life for people.

This purpose is central to everything we do, guiding us in our promise – to respect, protect and advance the flow of water​.

  • We take our responsibility seriously, and commit to promoting greater respect and understanding of water around the world.​​
  • We protect water by minimising  waste, inefficiency, shortage, discomfort and inaccessibility, wherever the flow of water is needed.​
  • We advance the flow of water through water system innovations as well as energy optimisations, with a focus on sustaining water’s flow now and into the future.​​

Six core values, embodying who we are

Supporting our purpose, Grundfos’ core values are: sustainable, open and trustworthy, focused on people, independent, partnership and relentlessly ambitious.


Grundfos runs its business in a responsible and ever more sustainable way. We make products and solutions that help our customers save natural resources and reduce climate impact. We take an active role in the society around us. Grundfos is a socially responsible company. We take care of our people – also those with special needs.

Open and trustworthy

In Grundfos we do what we say, and we say what we do. Our communication is open and honest among ourselves and with the world around us. We put the facts on the table – also when it’s not pleasant.

Focused on people

Grundfos is our people. We develop the individual. Everyone in Grundfos has passion and potential. Everyone has the power to influence. Everyone must feel respected and valued.


The main shareholder of Grundfos – now and in the future – is the Grundfos Foundation (Poul Due Jensen Foundation). Profit is a means to growth – not a goal in itself. We ensure a healthy financial foundation at all times.


Grundfos creates value through close relations with customers, suppliers and other stakeholders. We are a global company building on local entrepreneurship. We believe that diversity drives innovation and growth.

Relentlessly ambitious

In Grundfos we never stop challenging ourselves to create better solutions faster. We take pride in delivering premium quality in everything we do. We show leadership and innovate the future.

Moving the limits with our customers

Together, we achieve more. Whether that’s by moving water to the smallest villages or highest skyscrapers, treating and reusing our water, efficiently heating or cooling our homes and offices or providing a reliable flow of water. Having shared ambitions drives us to constantly challenge what’s possible, in search of unsurpassed reliability, reduced footprints and increased performance.