Grundfos today announced a new strategic partnership with Oak View Group (OVG), the global leader in premium live entertainment infrastructure and services including venue development, venue management, hospitality and sponsorship sales. Through this collaboration, Grundfos becomes the Official Water Technology Partner of Oak View Group, strengthening the company’s brand presence across the United States and reinforcing its commitment to building sustainable, connected communities.
The partnership includes brand activations in two of OVG’s premier National Hockey League markets: UBS Arena in New York and Climate Pledge Arena in Seattle. These placements showcase Grundfos’ dedication to advancing energy‑efficient water solutions in some of the nation’s most recognizable and high‑traffic arenas. Grundfos will also become an official partner of OVG’s industry sustainability program and membership network, called GOAL (Green Operations & Advanced Leadership). GOAL convenes sustainability leaders in sports and entertainment enabling them to improve their measurement and communication progress. GOAL will highlight Grundfos at their water-focused solutions event series called WAVE: Water and Venue Exchange. The first event is being held at the Chicago Cubs’ Wrigley Field on March 31-April 1, adjacent to World Water Day and Earth Day in 2026.
“This partnership strengthens our ability to bring innovative, energy‑efficient water solutions to influential venues across the US,” said Greg Bretz, Grundfos Regional Sales Director, CBS Americas. “We are thrilled to support environments where millions come together to play, perform, and connect, all while championing sustainability and smarter water management.”
“We’re thrilled to find corporate partners that align with our values and operational goals to identify efficiencies and reduce negative environmental impact. The Grundfos team is collaborative, and we look forward to finding ways to integrate their solutions and drive commitment to potable water use reduction and energy efficiency.” – Kristen Fulmer, Vice President, Sustainability & Executive Director of GOAL.
Together, Grundfos and Oak View Group will work to elevate sustainable water technology practices across key US venues, supporting long‑term environmental stewardship and demonstrating the critical role of intelligent water solutions in vibrant, modern communities.
This partnership represents a continued investment in the US market and underscores Grundfos’ mission to drive impactful, sustainable change across the built environment.