Upcoming Webinars

Technical training

You will get your hands on equipment – comparing traditional pumps and systems with next generation systems. You'll learn how to incorporate our newest pump technology innovation into a system and see benefits in real time. 2025 course dates and information coming soon.

Learn to save energy

You will gain knowledge and skills to support your sustainability journey and help achieve your SBTi goals.

Next generation systems

Traditional classroom courses combine with hands-on demos in our training rooms. And since we’re in a LEED Platinum building, you’ll experience a real-world representation of what the sustainable building vision is all about.

Meet our team

Want to get a better understanding of the Grundfos Sustainable Buildings Academy vision? Meet a few of our instructors in the video and bios below. Learn about their vision for passing on knowledge and skills to create a sustainable future for coming generations.

Chris Ireland- Senior Technical Sales Manager

Chris Ireland is a 12-year Grundfos veteran with 18 years in the industry. A Bachelor’s degree in Construction Management from Utah Valley University underpins his expertise in distributed pumping and commercial construction. Chris has managed high-profile projects like the Federal Reserve Bank and Kauffman Center for the Performing Arts, earned the Grundfos MVP award in 2017, and spoken at numerous industry events. At the Sustainable Buildings Academy, he oversees all training aspects and specializes in distributed pumping, leveraging five years of focused teaching. Chris values excellence, collaboration, and innovation. In his personal time, he cheers for his four daughters at dance and gymnastics competitions, tackles home DIY projects, stays active, and tends to his garden.

Mike Madsen- Technical Sales Manager

Mike Madsen, Technical Sales Manager for Distributed Pumping, brings 40 years of industry experience, including 38 years with Grundfos. With a BS in Mechanical Engineering from the University of Michigan and an MBA from California State University Long Beach, plus certifications as a Professional Engineer and Lean Six Sigma Green Belt, Mike excels in commercial pumping systems, system design, and troubleshooting. A five-time MVP Salesperson of the Year, his contributions have shaped market and distributor development. At the Sustainable Buildings Academy, Mike teaches distributed pumping, focusing on reliable, efficient solutions. Passionate about innovation, he enjoys gardening and investing in his spare time.

Pavel Mirchev- Technical Sales Manager - CBS Waste Water

Pavel Mirchev, with 18 years at Grundfos and in the pump industry, is a dedicated expert in pumping systems. A bachelor’s degree from Technical University Sofia, Bulgaria, supports his technical proficiency. Since joining Grundfos Bulgaria in 2007, moving to the US in 2015, and joining the commercial buildings team in the US in 2018, Pavel has made significant contributions, including advancements in distributed pumping. At the Sustainable Buildings Academy, he specializes in CBS Wastewater, delivering practical training grounded in real-world applications. Pavel’s commitment to doing things right drives his work. Outside the office, he indulges his passion for aviation and gardening, finding balance in technical precision and natural growth.

Jason Hence- Technical Sales Manager - HVAC Systems

Jason Hence, nearing 17 years with Grundfos and 24 years in the industry, is a pump sales and applications expert. A BS in Business from St. John Fisher University supports his career, which includes roles at ITT (Xylem) and Grundfos, earning CBS MVP awards in 2015 and 2021. As a Technical Sales Manager, Jason excels in troubleshooting and market development. At the Sustainable Buildings Academy, he teaches Delta HCU, modular systems, and general pump overviews, delivering practical knowledge. Driven by a love for exceeding targets, Jason enjoys family time, football, boating, and DIY remodeling, infusing his work with energy and enthusiasm.

Sonia Jam- Technical Sales Manager - E-products

With 17 years of industry experience, including 7 years at Grundfos, Sonia brings a blend of technical and commercial expertise to the Commercial Buildings Team. Holding a BS in Chemical Engineering from Sharif University of Technology and an MS in Petroleum Engineering from Texas A&M University, Sonia has a career marked by strategic pricing, customer relationship management, and technical product knowledge. Notable achievements include developing pricing strategies that boosted profitability and earning the Reach for Stars award in 2020. As H2O president in 2019, Sonia demonstrated leadership within Grundfos US. At the Sustainable Buildings Academy, Sonia specializes in E-Products, sharing deep insights into pump applications. Outside work, Sonia enjoys traveling, cycling, reading about finance, and playing mind games, driven by a passion for innovative solutions.

Irfan Ashrafi- Technical Sales Manager - Plumbing Systems

Irfan Ashrafi, with 12 years at Grundfos and 13 years in the industry, is a seasoned professional in pressure boosting, HVAC, wastewater, and domestic hot water recirculation. Holding a Bachelor of Engineering in Mechanical Engineering from Osmania University, India, and completing a Master’s in Engineering Management at the University of Windsor in 2025, Irfan has driven market share growth in pressure boosting and optimized energy outcomes through value-based selling. At the Sustainable Buildings Academy, he teaches pressure boosting and domestic hot water recirculation, sharing global insights from his Middle East and North American experience. Irfan values customer centricity and collaboration, and enjoys socializing, badminton, and traveling in his free time.

Adam DeMasie- Technical Sales Manager - Hydronic Accessories

Adam DeMasie, with 10 years at Grundfos and in the industry, is a specialist in hydronic accessories. A Bachelor’s in Mechanical Engineering from Rose-Hulman Institute of Technology equips him to deliver technical excellence in the Commercial Buildings Team. At the Sustainable Buildings Academy, Adam teaches hydronic accessories, emphasizing practical applications for sustainable systems. His contributions enhance Grundfos’ sustainability efforts, a value he holds dear. Adam finds balance in family time, reading, and exercise, bringing a grounded perspective to his professional and personal life, motivated by a commitment to environmental responsibility.

Tim Greer- Regional Training Manager, CBS

Tim Greer, Regional Training Manager for Grundfos CBS since 2023, brings 20 years of technical training experience in HVAC and plumbing. With degrees in Electronics and Organizational Leadership, plus certifications in Project Management and Talent Development, Tim has been instrumental in launching and growing the Sustainable Buildings Academy. His prior roles with boiler, water heater, and commercial HVAC manufacturers enhance his ability to develop impactful training programs. Tim’s focus on learning and growth ensures the SBA delivers cutting-edge education. His interests and motivations are rooted in fostering collaboration and advancing industry standards.

Pamela Corea- Senior Coordinator

Pamela Corea, Senior Coordinator for CBS Americas at Grundfos, is the logistical mastermind behind the Sustainable Buildings Academy’s customer events. With over 15 years of experience planning events for 20 to 1,000 attendees, Pamela’s B.A. in Communications and Public Relations from the University of Houston fuels her passion for creating memorable experiences. Her organizational skills and digital efficiency ensure seamless execution. Dedicated to excellence, Pamela finds joy in volunteering at her church and traveling with family and friends, bringing warmth and precision to both her professional and personal endeavors.

How can we help you?

Whether you’re looking to buy a product or simply seeking advice from a Grundfos expert, we are more than happy to help you get the most out of your pump solution! Feel free to get in touch if you need support.