Expectations of Grundfos

• Grundfos will generate leads through digital marketing, including campaigns, training and paid advertisements
• Grundfos will score leads based on the leads’ actions and attributes, and communicate this to the distributor
• Grundfos will route leads to the distributor based on location, business segment, brand and application
• Grundfos will nurture leads with campaigns, training and other digital marketing efforts in order to encourage repeat purchases
• Grundfos will review distributors’ compliance with the SLA on a quarterly basis, and reconsider the participation of any distributor who fails to meet expectations

Expectations of distributors

• Distributor will respond to the leads as soon as possible but no later than two business days (48 hours) after receiving the lead
• Distributor will report on the interaction with the lead using the Grundfos Lead Management System (LeadMethod) within two weeks of receipt of the lead, maintain a report rate of at least 80 percent on all leads provided
• Distributor will only sell products within the Grundfos family of brands to any lead received from Grundfos, wherever possible; DSM must be contacted for approval in case of exceptions
• Distributor will not be expected to contact leads that appear “bogus” or outside of territory; these leads should be marked “No Opportunity” via the Lead Management System