Grundfos, Infront and the European Handball Federation announce the extension of their long-standing successful partnership for the next three EHF EURO cycles, until 2030  

Grundfos, a global leader in advanced water technology and pump solutions, will continue to be an official partner of the Men’s and Women’s EHF EUROs in 2026, 2028 and 2030, following the extension of their current sponsorship agreement. 

As a long-standing partner, Grundfos has been showing its support for the European handball community for almost two decades, teaming up with the sport to strengthen the societal impact of handball events and raise awareness for the world’s water and climate challenges. 

The ‘Grundfos Player of the Match’ initiative, introduced for the first time at the Men’s EHF EURO 2020, highlights the strong collaboration between Grundfos and the EHF in their efforts to tackle one of the most pressing environmental issues — access to clean water. 

Aiming to set an example of social responsibility, each ‘Player of the Match’ award marks a donation for water and sanitation projects. 

In 2026, the EHF EURO events will be hosted by Denmark, Sweden and Norway (15 January to 1 February) for the men’s side, while the women’s competition is set to take place in five countries: Poland, Romania, Czechia, Slovakia and Türkiye (3-20 December). 

Portugal, Spain and Switzerland will be next on the schedule for the Men’s EHF EURO 2028, as the women’s tournament will head to the already-experienced hosts Norway, Denmark, and Sweden. 

All eyes will turn to Czechia, Poland and Denmark as they join forces for the men’s flagship national team event in 2030; the Women’s EHF EURO 2030 will be awarded at a later stage.  

Martin Hausleitner, EHF Secretary General, said: “We are proud to see Grundfos prolonging its engagement and are looking forward to further raising awareness of sustainable actions through our partnership. Together with Grundfos, we have a chance to attract attention to the importance of sustainability, as we aim to become one of the most sustainable team sport federations, underlining the social, governmental, and environmental responsibility of European handball.” 

Ulrik Gernow, Grundfos EVP and COO, said: “At Grundfos, we believe partnerships should do more than offer visibility — they should reflect our values and create real impact. Handball is a sport built on passion, unity and purpose, and we’re proud to support the game millions of fans love. By extending our collaboration with the EHF and Infront, we’re using this platform not only to celebrate the spirit of handball, but to inspire action on global water and climate challenges. Together, we’re unlocking new possibilities — for the sport, for communities, and for a more sustainable future.” 

Michael Witta, Senior Vice President Marketing Sales and Services, Infront said: “Grundfos’ continued investment in handball underlines how sport can serve as a powerful driver for social and environmental progress. This renewal is a clear statement of shared purpose between a committed brand and an ambitious federation. We’re proud to help shape a platform that champions both performance on the court and positive impact off it.”