New image gaining ground

Consequently 200 new facing signs, as well as new blue flags with white Grundfos logos, are now decorating the Group's companies round the world.

Branding adverts have turned up in European specialist magazines and the new graphic identity is beginning to appear in the streets as the company cars have been redecorated.

Group Branding Director, Kim Klastrup is quite aware that the branding process entails new tasks throughout the Group but he points out that the introduction of the branding concept quite intentionally has been spread over some time to give all companies a chance to do it properly.

"It will still be nine months before the last changes have been made and with that timescale I certainly expect everyone to co-operate, ensuring the old trademark will disappear everywhere by April 1, 2002. In fact, so far there has been great enthusiasm for the change and everybody has made great efforts to meet the goals," saidKim Klastrup.